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[2025]
[2024]
[2024]
[2025]
[2023]
[2024]
[2025]
[2025]
[2025]
[2024]
[2023]
[2023]
[2023]
imprint
How can the sensation of running be captured visually?
KIND
YEAR
MODEL
YEAR
MODEL
2025
paul reupke
Born from my passion for running, I developed a visual identity for the fictional brand “459.”
[imagery style]
The visual identity of 459 captures the essence of running: speed, lightness, and endurance. Motion blurs, unusual perspectives, and flowing backgrounds create a sense of momentum that draws the viewer directly into the rhythm of running. The imagery conveys not just movement, but also the feeling of freedom that comes with every step.
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[visual design]
Typography and graphic markers act as precisely placed reference points within the visual dynamics. Their clear, almost technical appearance provides stability and structure. This creates a balance: while the photography conveys energy and movement, the design ensures recognizability and order.
459 doesn’t simply showcase products the brand translates running into an experience. The visual language conveys speed, energy, and the feeling of being part of a movement. It speaks not only to runners, but to anyone seeking dynamism and community. By portraying running as a collective experience, 459 becomes more than a brand: it stands for togetherness, intensity, and the freedom that comes from moving together.