projects                          
en | de

[mixed]
[2025]
end l ich (in progress)



[website+]
[2024]
handmade web



[magazine]
[2024]
campus38



[poster+]
[2025]
459 visual



[poster]
[2023]
students for tolerance








ARCHIVE STARTS HERE // ARCHIVE STARTS HERE // ARCHIVE STARTS HERE // ARCHIVE STARTS HERE // 

[photo]
[2024]
internetbann



[interactive]
[2025]
präsenz^3



[photo]
[2025]
halten und gehalten werden



[photo]
[2025]
dar sultan palace



[film]
[2024]
kioskpass



[podcast]
[2023]
abaraz



[film]
[2023]
aufzug nach athen



[podcast]
[2023]
lebenslage


imprint





How can the sensation of running be captured visually?


KIND
YEAR
MODEL
poster, photography, sticker
2025
paul reupke

Born from my passion for running, I developed a visual identity for the fictional brand “459.”










[imagery style]
The visual identity of 459 captures the essence of running: speed, lightness, and endurance. Motion blurs, unusual perspectives, and flowing backgrounds create a sense of momentum that draws the viewer directly into the rhythm of running. The imagery conveys not just movement, but also the feeling of freedom that comes with every step.






.









[visual design]

Typography and graphic markers act as precisely placed reference points within the visual dynamics. Their clear, almost technical appearance provides stability and structure. This creates a balance: while the photography conveys energy and movement, the design ensures recognizability and order.





[more than a brand]
459 doesn’t simply showcase products the brand translates running into an experience. The visual language conveys speed, energy, and the feeling of being part of a movement. It speaks not only to runners, but to anyone seeking dynamism and community. By portraying running as a collective experience, 459 becomes more than a brand: it stands for togetherness, intensity, and the freedom that comes from moving together.